Ros Conkie's Marketing Academy
Equipping a new generation of marketers
The Client
Ros Conkie's Marketing Academy is a growing marketing agency that supports business leaders, marketing managers and creative agencies by creating targeted, polished and highly effective marketing strategies and internships that help their clients get the results they’re looking for.
The Brief
The team has drastically grown over the few years we have worked with them and were looking to redesign their branding to reflect that. As they are all about marketing, they needed materials that would clearly communicate who they are and what they do. Ros gave us a brief to create something different, with a nod to their previous brand, as well as social media templates for their in-house team to utilise, document design for her courses and a list of other marketing materials.
The Challenge
Creating a brand that still represented who they have been but also where they were heading was really important. The brand was already well recognised and used on workbooks, marketing planners, banners and courses so we had to ensure that we didn’t just design the new brand but also made sure that it would translate into all the current places it was visible.
The Solution
Connecting with Ros for a consultation was step one. We wanted to understand what made up her brand. Who was she communicating to, what changes she was going through as a business and brand, and what she had planned for the future. As Ros's background was in engineering and that factored into every aspect of how she approached marketing, we spent time researching elements of that alongside the brief to create a variety of different concepts. We partnered with Ros to develop these into a brand she was really proud of and from there, create infographics, template designs, marketing materials and much more.
The Verdict
“When I explained the direction I wanted to take the business and brand in, they just got it. They asked lots of questions about our visions and values and managed to capture that in the visual identity.
The team created loads of tools and templates to easily keep the brand consistent across materials, social media, website and everywhere else. They've been so easy to work with, it's been a real joy. They create really high-end looking design without a London agency price tag.
There’s a reason I always recommend them to clients because I know that they will always deliver a top-quality result.”
- Ros Conkie, Marketing Manager
