PlanIt Future
A fresh identity and website for a financial advisor
A new start
Rhiannon from PlanIt Future Financial came to us at a stage in her business when she was finding that people didn’t understand what she did. They would come to her at the wrong stage in their journey, having already done one of the key things she offered as they didn't think she provided that service. She was getting misunderstood and her brand and website were not connecting with the right people.
My former brand didn't reflect who I was at all, and I knew I needed to harness the power of marketing, but I didn't really understand how.
My website didn't represent who I was. So people would look at the website and didn't think I did something that was really important to me.
I lost a client because they said they looked at the website and they got the impression that it wasn't the type of business that I did. So they went elsewhere.
Rhiannon Gogh, PlanIt Future Financial founder
The Experience
An important part of any brand or design is creating it in a way that communicates who you are to your clients. Rhiannon needed a brand that she was proud of and confident to share and use as the first step in reaching her new clients.
My new brand has given me the opportunity to talk to more people and explain to people what I do. I love it.
I recently had someone say that they love the connotations of your brand, and I said, what other connotation are you meaning? And he said, you know, sustainability approachability, environmental and socially guided, which is me. I thought that's brilliant.
Rhiannon Gogh, PlanIt Future Financial founder
The Results
We started working with Rhiannon by creating a new brand identity, this was then used for her website, her business stationery and PowerPoint template—all ready for her to step out and feel proud of her new look.
I now feel enthused, authentic and proud.
I've had really positive feedback, and it's just made me much more proud.
You see good brands that are out there in the financial world, but they are often all quite similar. I think my brand makes me stand out from the crowd. I'd recommend anyone working with the team, there's so much that they do, I'd say just take advantage of their experience.
Rhiannon Gogh, PlanIt Future Financial founder
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