Bio-Kult Probiotics
Boosting sales with compelling animations
The Client
Bio-Kult are the wing of Protexin that supply probiotics for people. They are a healthcare organisation dedicated to producing innovative, research-based live bacteria products of the highest quality for the veterinary, human, agriculture and equine healthcare markets.
The Brief
Bio-Kult approached us with the goal of producing a few brief animations to advertise the advantages of five distinct probiotics. They had some ideas of how they wanted them to look but were open to hearing how we could approach it and the variety of options we could provide.
We spent time connecting and determining the primary goal of each animation, as well as looking at the ideal approach to produce this series.
The Challenge
The finalising of a style was the one part that we knew would need some attention. We wanted to make sure that Bio-Kult's expectations were in line with ours, so we came up with a number of options. After a few conceptual designs and animation phases, we settled on a handful of distinct styles with incorporated stop-motion and complicated movement.
The Solution
Our first step was to create an initial animation for the team to review and ensure they were happy with the direction of the series. This reduced their overall risk and allowed them to follow the development process.
We developed a style that complimented their brand while simultaneously reflecting the various items being promoted.
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