Every business needs a logo. That's a given and we, along with pretty much any other designer, can absolutely design one for you. But your brand could be so much more.

At Amperative, we would much rather create a full brand style for you that communicates who you are, what you do and why you're different across your varying platforms and styles of messaging. All working to subtly and confidently say “hey, this is what I’m about” on your behalf.

What do we mean by full brand style?

The logo

Don’t get us wrong, this is still the most important bit!

Logo variations

What if you want to use your logo on different coloured backgrounds? Or in a specific size or space?

Logo icon

Let the visual imagery of your logo do the talking by itself.

Colours

Help your customers associate some key colours with you.

Fonts & typestyles

No matter how great your message is, if it’s difficult to read or is giving the wrong impression, you’re asking your customers to work harder to trust you.

Patterns

Patterns are a great way for you to subtly brand things in a unique and fun way. Plus they always look so darn great.

Shapestyles

Are you a dynamic fast-paced company? You can convey it with diagonal lines and  angular shapes. Are you a friendly, nurturing and inclusive company? Circles are your friend.

Why is this important?

Presenting it on it’s own, you’re asking a lot of a logo.
Think of it as serving up a steak by itself. Without the triple-cooked chips, salad, special sauce, and a glass of wine on the side.

(Apologies to our vegetarian and vegan team members and friends, please imagine a meat-free alternative for this analogy.)

It’s easy to make a logo look terrible without pairing it with colours, fonts and shapes that work well alongside it. A full brand style means you get a set of assets and guidelines to follow for all eventualities. Which means a good-looking brand, and less for you to worry about every time you need a new thing designed!

Above all, a full brand style should communicate 3 things:

1. Consistency

A consistent look is easier for new customers to understand and get a feel for.

It suggests that you provide a consistent service and are easier to…

2. Trust

Your brand should celebrate who you are and what you do. It should draw in the right customers, so the transition from “potential client” to “regular client” should be seamless.

3. Confidence

Confidence means you don’t need to put your full logo on everything that you do. You can use your icon as your profile image, and your pattern to brand your social media posts.

Let your brand do the talking—it’s what it’s there for.

Who is a full brand style for?

You guessed it, we think it’s everybody!

We have dreams, for sure, but that doesn’t mean everybody needs a mega brand style with hundreds of different assets and a book on how to use them all. You may not need fancy patterns or whizzy logo variations, but we always include colours and typestyles in any brand project. In our minds, these are simply the tools for creating a successful brand.

If you’re starting out, you can build on your brand style as you build your customer base or expand your services.

If you’re refreshing your brand, it may be a good time to look at what value a full brand style can add to your business. We’re finding more and more businesses of all sizes moving towards a full brand style that allows them to have fun with their brand, breathe new life into an existing corporate identity, and deliver consistent messaging to the right customers.

We can make it happen for you. You know where to find us.