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Innovate UK

Impactful event graphics to boost UK industry

Innovate needed us to step in at the last minute to design 40 different exhibition stands, 3 bespoke areas, an auditorium and welcome area for their Materials Research Exchange 2022 exhibition. This was held at the Business Design Centre in London to showcase what materials research and innovations are taking place to help these UK industries recover, become more resilient and grow. Our main goal was to connect with each exhibitor individually to design the stands, ensuring their presence at the exhibition was as representative and as impactful as possible. We also liaised directly with the printing company and Innovate themselves to create a few bespoke branded areas.

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The Challenge

The first challenge on this project was the short timescale - only 10 working days! It was really important to us that all the stands had a personalised look and were relevant to what each exhibitor wanted to display or showcase.

For our team to deliver great results effectively, it was important that everyone had a slick and easy process to follow. We required a quick turnaround for feedback and design tweaks that didn’t feel too rushed for either the exhibitors or our designers.

The Solution

We created a clear procedure for each exhibitor to follow, as well as internal processes (such as templates and checklists) for our design team. This included setting up a secure file portal so that information could be submitted to us easily and safely.

We took on all communication for the individual stands. Our dedicated project manager kept Innovate up to date on progress and liaised with the printer throughout. Our creative lead took on quality control, alongside other team members checking and proofreading each design.

We gave full priority to this work in the studio. Pulling in all of our design team members meant we could create a variety of different styles for each stand, play to individual strengths and fulfil the quick turnaround that was required.

As a bonus, we were also able to send a photographer to get some great images of the whole exhibition, with a walkaround video included.

The Verdict

I would like to say a heartfelt thank you to Suzi at Amperative. Within a week or two the team turned around over 80 bespoke pieces of artwork for my event, including 3 auditorium stages and 73 individual artwork for my exhibitors. Each and every exhibitor was over the moon with the efficiency and quality of artwork that they produced. I personally liked how they provided an actual representation of what each bespoke exhibitor stands and back walls would look like on her images. Suzi kindly did all the exhibitor chasing and kept within our tight deadlines - this saved me a lot of time so thank you again for doing this. Suzi is an absolute credit to the company and I will definitely be using Amperative again in the future. Highly recommend!